At get serious world we know that Climate change is one of the most serious challenges facing society, and that every individual has an important role to play in tackling it. Our goal is to make energy conservation a way of life for UK consumers and minimise our impact on the environment.
But without a doubt, the single most important tool each consumer has as an individual today is each and every pound they spend. We at get serious world are encouraging individuals to think of each and every pound they spend as a vote – a vote for a product, for a company, and for the way it is produced. We believe that the most important change each person can make is in the use of plastic bags – as in DON’T! The easiest thing everyone can do – everywhere and starting today – is say ‘No’ to the plastic bag. Forget plastic. Plastic is a problem We produce a range of jute bags to replace a consumer’s need for plastic bags. They are fun and stylish. Jute is seriously hip – it’s made from a plant! Our unique selling point is that our jute bags are not treated or backed with polypropylene with a down to earth and honest eco-message. This means that when you bury one in your garden … it is gone in three months! Now that is truly biodegradable. And our bags are an important hallmark for sustainability. Helping people negotiate the complicated terrain of eco-shopping is also what we are committed to. We encourage discussions on products and services which are nothing more than ‘green washing’. This also applies to services and products purporting to be ‘green’ and actually being no better or in some cases, worse than those they are potentially replacing. The most notable example of this in past months is Anya Hindmarsh. She attempted to make herself synonymous with the eco-movement with her ‘I am NOT a plastic bag’ carrier bag. But it wasn’t long before the headline read, ‘I am not an ethical bag’. get serious world core values:We define ourselves with human personality traits: • Helpful – people know that they should do their bit. We are simply enabling them • Honest – we give them the facts. We are not scaremongering, but we are not going to beat around the bush either • Down to earth – we talk to people like we are having a conversation rather than marketing at them • Individual – we are fresh-thinkers. Trailblazers! And we are a bit quirky with it. Different and innovative is good • To the point – the fewer words the better
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